Makeup Artist Shares Best Cheap Beauty Products to Buy

The ELF Power Grip primer is great for different skin types and textures.

E.l.f. Power Grip primer on a white sheet

The ELF Power Grip primer comes in packaging with a pump.

Janelle Mariss


I think ELF’s Power Grip formula is one of the best primers on the market, and it’s only $10.

It creates a tacky base for makeup to grip onto so everything stays in place all day. In my experience, it works perfectly on all skin types and textures.

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